Most "email marketing services" sell newsletters. The harder problem sits underneath: emails that reach inboxes instead of spam, signup forms that actually deliver, and follow-ups that go out while you are on a job. Judge any provider, or your own setup, against that layer first.
The right sending platform for your size and budget, set up correctly: your sending address proven as yours, your list organised, signup forms wired to your site and tested end to end. Not the default settings and a hope.
The three records on your domain that decide inbox or spam (SPF, DKIM and DMARC), configured and verified. This is the unglamorous step most Irish businesses skip and pay for in silence.
A welcome email, an enquiry follow-up, a review request: built once, running from then on, while you are on a job. The plumbing is the durable part. The words should stay yours; be wary of anyone selling you a voice.
A signup form that stopped delivering looks exactly like a quiet month. The Website Health Report checks every form on your site for a destination that answers, alongside the records that decide whether the mail you send arrives.
The free email arrival check reads your domain’s records live, in seconds, and grades each one. Missing records are the single most common fault on Irish business domains, and every one is fixable in an afternoon by someone who knows which record goes where.
The Website Health Report runs those checks plus the rest of your site: every form tested for a destination that answers, instead of one quietly discarding enquiries. €79, verdict by email within the hour.